Seychelles started on the beaches of Venice, California in 1984. In 1999, a new Seychelles team was formed. In search of a deeper meaning,they questioned everything, including "does anyone really need another shoe brand?" So they hit the streets for months to find the answers... and we were blown away with what was happening! Seychelles saw that there was a significant shift in the way girls thought, acted and lived. The way they dressed reflected this new way of life. Vintage and boutique shopping was taking off. Girls with incredible personal style were void of a special shoe brand in the market; a brand that was unique and ahead of fashion. The mindset of the hippest fashion crowd had changed drastically, leaving behind the last generation's need to fit in, to now leading the new wave of "I will stand out". This movement became the basis for their whole company. To describe this phenomena we coined the phrase "The Independent Edge"; embodying the spirit that girls can be anything they want to be - and they can do it on their own terms. To be an integral part of the "Independent Edge" movement meant, Seychelles had to know this girl and become part of her life; who she is, what she likes, where she shops, and what inspires her. Living the "Independent Edge", today's Seychelles was born. Since most girls can't make their own shoes, they set out with a lofty goal - " To give her what she wants if she only knew she could have it." Their mission statement... "To personify the Independent Edge while fulfilling your desires beyond what you dream and expect"
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